NYC Boutique Wellness Franchise: $2.6M Deal Review

Connor and Heather break down a $2.6M Manhattan boutique stretching franchise, debating its “passive” claims, premium valuation, and if the trendy concept will stand the test of time.

Business Listing – https://www.bizbuysell.com/business-opportunity/network-of-3-passive-boutique-wellness-centers-in-nyc/2308977/

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In this episode, Connor Groce and Heather Endresen take over the podcast to dive into a unique franchise resale: a network of three boutique assisted stretching studios in Manhattan, listed for $2.6 million. With gross revenues of $3.6M and cash flow of $536K, the business boasts an executive management model, minimal COGS, and strong recurring membership revenue — all packed into under 1,500 sq ft per location.

Key Highlights:

- Asking price of $2.6M on $536K cash flow, with $3.6M in revenue
- Three boutique stretching studios across Manhattan with heavy foot traffic
- Less than 1% COGS, but dependent on 1:1 labor model and younger staff
- Established in 2022 under a fast-growing wellness franchise brand
- Potential SBA financing hurdles for wealthy buyers due to liquidity rules
- Connor admits he underestimated the business model back in 2019
- Both hosts worry about concept longevity vs. paying a premium multiple

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