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Acquisitions Anonymous - #1 for business buying, selling and operating
Jump into the world of business acquisitions with hosts Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley.
We review real businesses for sale in each episode, providing expert insights, strategies, and tips to make savvy business moves like the pros. Perfect for entrepreneurs, investors, and anyone interested in buying and selling businesses.
Acquisitions Anonymous - #1 for business buying, selling and operating
Buying a Viral Cat Video Empire? Think Twice Before You Do
A “too-good-to-be-true?” SBA-prequalified cat-content brand with 3.9M Facebook followers, ~$872–$920k revenue and ~95% margins sparks a lively debate on platform risk, AI headwinds, and creative deal structures to de-risk the buy.
Business Listing – https://quietlight.com/listings/17899268/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
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The crew dissects a Quiet Light listing for a 15-year-old cat-content platform boasting 3.9M Facebook followers, ~2.2M monthly pageviews, and reported RPMs in the $22–$30+ range. The broker materials (as read aloud) claim ~$872k–$920k in revenue, ~$821k in net income (~94–95% margins), asking ~$2.3M (~2.8x).
Key Highlights:
- Asking ~$2.3M (~2.8x) on ~$872k–$920k revenue and ~$821k net (~94–95% margins).
- Audience/traffic: 3.9M FB followers, ~2.2M monthly pageviews; RPM ~$22–$30+.
- Under-monetized: heavy banner ads, little/no affiliate, 15k newsletter @ ~29% OR.
- Financing reality: SBA “pre-qualified” but lenders wary of platform risk/volatility.
- Deal ideas: $500–$800k equity + seller carry; or ~$821k upfront + 50/50 rev share until seller hits ask.
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